Re-Introducing Our Children to the Wild - David Bond

Computers, touch-screen phones, and i-gadgets conspire to keep people constantly engaged and "connected" to the world around them. But the issue with this was observed by David Bond in his own children -- they often spent as much time outside as they did in the bathroom each week. Hoping to get his own children outside, he created an ad campaign on behalf of Mother Nature that would compete with the largest tech companies for the hearts and minds of children everywhere. His campaign, documented in the film Project Wild Thing, hoped to remind children and their parents of what we've known for centuries - getting dirty in the wild world around us is fun.